A History of Talking Head Political Advertising, Elizabeth Marvin, University of Maryland
See Spot Run: How the 30-Second Television Ad Works for The Contemporary Presidential Campaign, Marisa Pauly, University of Maryland Issue Advertising in Political Campaigns, John F. Kirch, University of Maryland
The Rules and Regulations of Political Advertising in the United States, Meghan O'Shaughnessy, University of Maryland
Soft Money and the Changing Rules of Issue Advertising, Erica Lamm, University of Maryland |