A Project of the Center for Political Communication & Civic Leadership

"Endorsed Michigan"

Date: January 11, 2008

Ad Buy: Statewide in Michigan

Script:

ANNOUNCER #1: After taking a close look, the Detroit News...

ANNOUNCER #2: ... and the Free Press both endorse...

ANNOUNCER #1: ... John McCain for president.

ANNOUNCER #2: Here's what they're saying:

ANNOUNCER #1: McCain puts the country first.

ANNOUNCER #2: He's a straight shooter.

ANNOUNCER #1: A conservative who has worked across the aisle.

ANNOUNCER #2: Broad appeal to the middle of the electorate.

ANNOUNCER #1: Steadiness.

ANNOUNCER #2: Consistency.

ANNOUNCER #1: Leading critic of congressional earmarks to fund pork-barrel projects.

ANNOUNCER #2: He would stand strong against tyrants.

ANNOUNCER #1: Best qualified to lead the nation.

ANNOUNCER #2: Michigan newspapers agree:

ANNOUNCER #1: For president...

ANNOUNCER #2: ... John McCain.

JOHN MCCAIN: I'm John McCain, and I approve this message.

(Text on screen: The choice is clear; Paid For By John McCain 2008)