2004 Ad Analyses

Political Advertising Resource Center

A Project of the

Center for Political Communication

& Civic Leadership

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2004 Ad Analyses—Bush/Cheney (Click on ad picture to watch the ad on YouTube—not all links are active)

Bush/Cheney "Troops" PARC Analysis	Bush/Cheney "Intel" PARC Analysis	Bush/Cheney "Agenda" PARC Analysis	Bush/Cheney "Medicare Hypocrisy" PARC Analysis


Bush/Cheney "War on Terror Agenda" PARC Analysis	Bush/Cheney "Windsurfing" PARC Analysis	Bush/Cheney "Searching" PARC Analysis	Bush/Cheney "Peace and Security" PARC Analysis

Bush/Cheney "Global Test" PARC Analysis	Bush/Cheney "Thinking Mom" PARC Analysis	Bush/Cheney "Med Mal" PARC Analysis	Bush/Cheney "Nearly 2 Million Reasons" PARC Analysis

Bush/Cheney "World View" PARC Analysis	Bush/Cheney "Risk" PARC Analysis Voter Responses to "Risk"	Bush/Cheney "Wolves" PARC Analysis Voter Responses to "Wolves"	Bush/Cheney "The Choice" PARC Analysis

Bush/Cheney "Whatever It Takes" PARC Analysis	Bush/Cheney "No Limit" PARC Analysis

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2004 Ad Analyses—Kerry/Edwards

Kerry/Edwards "Issues" PARC Analysis	Kerry/Edwards "Shame" PARC Analysis	Kerry/Edwards "Immediate Help" PARC Analysis	Kerry/Edwards "Wrong Choices" PARC Analysis

Kerry/Edwards "Cheney/Halliburton" PARC Analysis	Kerry/Edwards "Juvenile" PARC Analysis	Kerry/Edwards "Different Story" PARC Analysis	Kerry/Edwards "Despicable" PARC Analysis

Kerry/Edwards "Doesn't Get It" PARC Analysis	Kerry/Edwards "Reasons" PARC Analysis	Kerry/Edwards "He's Lost, He's Desperate" PARC Analysis	Kerry/Edwards "Stem Cell" PARC Analysis

Kerry/Edwards "Jobs" PARC Analysis	Kerry/Edwards "Can't Win" PARC Analysis	Kerry/Edwards "RX Drugs" PARC Analysis	Kerry/Edwards "WV Veterans" PARC Analysis

Kerry/Edwards "Real Americans" PARC Analysis	Kerry/Edwards "Looking" PARC Analysis	Kerry/Edwards "Ever Since" PARC Analysis	Kerry/Edwards "Obligation" PARC Analysis

Kerry/Edwards "Heroes" PARC Analysis	Kerry/Edwards "Your Hands" PARC Analysis

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2004 Ad Analyses—RNC & DNC Ads

RNC "Int'l Man of Mystery" PARC Analysis	RNC "Risky" PARC Analysis	RNC "Who Knows" PARC Analysis

DNC "Strength" PARC Analysis	DNC "Stronger" PARC Analysis	DNC "Broken Record" PARC Analysis	DNC "Guard" PARC Analysis

DNC "I Don't Know" PARC Analysis	DNC "On the Road" PARC Analysis	DNC "Stare" PARC Analysis	DNC "Not Funny" PARC Analysis